In the spirit of the 2012 London Olympic Games which begins in only a few hours, I thought it was only appropriate to move “off schedule” and share thoughts on a very interesting article related to “Olympic wines.” This year will be the first since 1896 that the Olympic Games have officially named any wines or spirits as “Official Wines of the Olympic Games.” Wine seems to be a controversial choice of beverage for olympic athletes, but you may also say that about other large sponsorships such as Coco-Cola or McDonald’s. All of that said, we all know that as the excitement builds, so does our appetites for watching and celebrating our patriotism, our athletes and the sense of hope as we watch history being made. Since we are celebrating, what better way than with “official spirits” ? Cheers to that, I say!
In my limited research (keep in mind that I have only a few hours before I myself will be planted in front of a 60″ screen with a glass in hand), I discovered that some of the “Official Wines of the Games” are not just promoted because of their country of origin. They may actually have something to bragg about. An article in “The Telegraph” showcases of few of Britain’s whites that were found to be quite popular— in places outside of Britain. That is the key afterall because anyone can “toot their own horn” but if others join the orchestra, then you know you’ve got something.
All of this said, if you are thinking of opening a bottle– or two in the spirit of the Olympic games, you may want to honor our hosts and support the “official Olympic wines”, toast our athletes and enjoy!
For more information on Official Olympic Wines, please visit the Official supplier of wines and spirits for the London Olympic Games: Bibendum
Photo credit: messinahofblog (Flickr)